Thriving at Midlife - Privacy Policy

1. Who we are

Thriving at Midlife (“we,” “us,” “our”) is an online platform that helps women in midlife thrive in their health, beauty, and relationships through educational content and curated affiliate recommendations.

We are based in the province of Quebec, Canada. If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:

- Email: [email protected]

We are responsible for the personal information we collect and use in connection with this website and our related services.

2. Scope of this policy

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you:

- Visit our website,

- Sign up for our newsletters, freebies, or programs,

- Click on our links in emails or social media, or

- Interact with us in any other way that links to this policy.

By using our website or providing your information, you agree to the practices described here, subject to your rights and choices described below.

3. Information we collect

We may collect the following types of personal information:

- Contact details: Name, email address, and any information you include when you fill out a form or reply to our emails.

- Usage and device information: IP address, browser type, device type, time zone, pages viewed, links clicked, time spent on pages, and similar technical data collected through tracking tools and cookies.

- Marketing and communications data: Your preferences for receiving emails or other marketing from us, and your interactions with our emails (opens, clicks, unsubscribes).

- Affiliate and link interaction data: When you click on certain links to third‑party products or services, we may track that click so we can understand what content is useful and which offers resonate. We do not see your full purchase details on third‑party sites unless they share that with us in an aggregated or limited form.

- Information you choose to provide: When you reply to an email, answer a survey, send us a message, or comment on our content, we receive the information you provide.

We do not intentionally collect sensitive health information. Please avoid sharing more personal medical details than you are comfortable with in an online environment.

4. How we collect information

We collect personal information in three main ways:

- Directly from you: When you subscribe to our email list, request a resource, complete a form, or contact us.

- Automatically: When you visit our website or open our emails, our tracking tools and cookies automatically collect certain technical and usage data.

- From third parties: For example, our CRM may provide analytics about how visitors interact with our pages and emails. Affiliate platforms or partners may share limited information with us (such as that a purchase occurred and general performance metrics).

5. How we use your information

We use personal information for the following purposes, in line with applicable privacy laws:

- To provide content and services: Deliver newsletters, resources, and updates you request, and operate and maintain our website.

- To personalize your experience: Show you more relevant content, offers, and topics based on your interests, location, and engagement with our material.

- To communicate with you: Respond to your messages, send service‑related notices, and keep you informed about new content, products, services, and offers that may be relevant for midlife women.

- To understand and improve our work: Monitor website performance, analyze trends, understand what is resonating, and refine our content and offers.

- To support our affiliate partnerships: Track and measure clicks and conversions on certain links so we can report performance and earn commissions where applicable.

- To comply with legal obligations and protect our rights: Comply with record‑keeping requirements, respond to lawful requests, and detect or prevent misuse or security issues.

For visitors in the EU/UK, we rely on different legal bases such as your consent (e.g., for newsletters and non‑essential cookies), performance of a contract (e.g., when you sign up for a specific program), and our legitimate interests (e.g., improving our content, preventing misuse), where these are not overridden by your rights and interests.

6. Cookies and tracking technologies

We use cookies and similar technologies through our CRM to:

- Remember your preferences,

- Understand how people use our site and emails, and

- Measure and improve our content and marketing.

Some cookies are necessary for the website to function. Others (such as analytics and marketing cookies) are optional and help us understand what’s working so we can keep most of our content free.

Depending on your location (for example, in Quebec or the EU/EEA), we may ask you to actively consent to non‑essential cookies and allow you to change your preferences at any time. You can also manage cookies through your browser settings, but this may affect how the site functions.

7. Affiliate links and third‑party sites

Our content often includes links to third‑party products, programs, or services. Some of these are affiliate links, which means we may earn a commission if you choose to make a purchase.

When you click on an affiliate or third‑party link:

- You will be taken to a website we do not control.

- That third party may collect personal information from you under its own privacy policy and terms.

We encourage you to review the privacy policies and terms of any third‑party website you visit. We are not responsible for the privacy practices of sites we do not operate.

8. How we share personal information

We do not sell your personal information as that term is typically understood. We may share personal information with:

- Service providers: Mainly High Level, which provides website, CRM, email marketing, and analytics services, and other professional service providers (such as legal, accounting, or IT support) who help us operate our business.

- Affiliate platforms and partners: To track and attribute clicks or purchases, typically on a limited and aggregated basis.

- Authorities or other parties: Where required by law, in response to valid legal requests, to protect our rights, or to investigate suspected misuse.

We require our service providers to handle your personal information only on our instructions and to protect it appropriately.

9. International data transfers

Because we are based in Canada and use service providers that may store or process data in other countries (such as the United States), your personal information may be transferred to and processed in jurisdictions with different privacy laws than where you live.

We take reasonable steps to ensure that any international transfers are carried out in compliance with applicable laws and that your information receives a comparable level of protection.

10. How long we keep your information

We keep personal information only for as long as needed to:

- Provide our content and services,

- Meet legal, accounting, or reporting requirements, and

- Resolve or defend legal claims.

When we no longer need personal information, we will delete or anonymize it, or, if that is not possible (for example, because it is stored in backup archives), we will securely store it and isolate it from further use until deletion is possible.

11. Your rights and choices

You have various rights and choices regarding your personal information, which may vary depending on where you live.

In general, you can:

- Access and correct your information: You can request a copy of the personal information we hold about you and ask us to correct any inaccuracies.

- Withdraw consent and unsubscribe: You can unsubscribe from our emails at any time by using the link at the bottom of our messages or by contacting us directly.

- Object or restrict certain uses: In some cases, you may have the right to object to or request restrictions on how we use your information.

- Request deletion: You may ask us to delete your personal information, subject to legal and legitimate business requirements to retain certain data.

- Manage cookies: You can adjust your cookie preferences (where available) through our cookie/banner controls and your browser settings.

If you are located in the EU/EEA, UK, or certain US states (such as California), you may have additional rights, such as the right to data portability or to lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the details above. We may need to verify your identity before responding to your request.

12. How we protect your information

We use appropriate technical and organizational measures to protect personal information, including encryption in transit (HTTPS), access controls within our CRM, and limiting access to personal data to those who need it for legitimate business purposes.

However, no method of transmission over the internet or electronic storage is completely secure. While we do our best to protect your personal information, we cannot guarantee absolute security.

13. Children’s privacy

Our content and services are intended for adults, especially women in midlife. We do not knowingly collect personal information from children.

In Quebec, children under 14 generally require parental consent for the collection of their personal information. If you believe a child under 14 has provided us with personal information, please contact us so we can delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

When we make material changes, we will update the “Last updated” date at the top of this page and may provide additional notice (such as by email or a notice on our website).

15. How to contact us or make a complaint

If you have questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, you can contact us at:

- Email: [email protected]

If we cannot resolve your concern, you may have the right to contact a privacy regulator. In Canada, this includes:

- The Office of the Privacy Commissioner of Canada, and

- The Commission d’accès à l’information du Québec (for residents of Quebec).

We encourage you to reach out to us first, as we take privacy seriously and want you to feel safe engaging with Thriving at Midlife.